Since
its induction in a suburban mall in Atlanta in the
early 1960s, Chick-fil-A has grown to become the second largest quick-service
chicken restaurant chain in the U.S.
And today, the franchise is still expanding. For the second year in a row, it
will look to the West Coast Franchise Expo as a means to obtain qualified
franchisee leads and develop throughout the West. So, what’s the secret? Chick-fil-A
franchisee recruitment consultant Joel Sigmon took some time to share with us what
sets his brand apart from the rest.
Why did you decide to exhibit at
the West Coast Franchise Expo?
This is
our second year exhibiting at WCFE. In 2009, we met a number of potential
candidates for new Chick-fil-A restaurant locations in California and hope to see great results
again this year.
What is the most unique aspect
of your concept? How are you different from others?
The Chick-fil-A
franchise opportunity is unique to the quick-service restaurant industry. For an initial financial commitment of $5,000, selected franchisees (whom we
call Operators) are granted a license to operate a Chick-fil-A
Restaurant. The Chick-fil-A franchise opportunity requires that the
individual be free of any other active business ventures and operate the
restaurant on a full-time, hands-on basis. Chick-fil-A, Inc. locates and
pays for the land, development costs and equipment and subleases to the
selected Operator. With this model, Chick-fil-A maintains a franchisee
turnover rate of less than 5 percent per year.
How has your brand grown in 2009,
and how do you plan to continue those expansion plans for the West Coast in 2010?
Chain-wide
sales in 2009 reached over $3.2 billion. Since starting the family
business over 60 years ago, Chick-fil-A has posted 40 consecutive annual sales
increases. Chick-fil-A is growing in Southern California. Much of our future growth will come to L.A. and Orange Counties.
What advice would you give to
future exhibitors?
As
exhibitors, we always try to be truthful and transparent about our unique
opportunities. Regardless of whether or not people pursue a franchise with
Chick-fil-A, we want them to leave our exhibit booth with a positive impact
about our company and feel that they were treated with honor, dignity and
respect.
FROM THE TOP: FEATURING JOEL SIGMON OF CHICK-FIL-A
Since its induction in a suburban mall in Atlanta in the early 1960s, Chick-fil-A has grown to become the second largest quick-service chicken restaurant chain in the U.S. And today, the franchise is still expanding. For the second year in a row, it will look to the West Coast Franchise Expo as a means to obtain qualified franchisee leads and develop throughout the West. So, what’s the secret? Chick-fil-A franchisee recruitment consultant Joel Sigmon took some time to share with us what sets his brand apart from the rest.
Why did you decide to exhibit at the West Coast Franchise Expo?
This is our second year exhibiting at WCFE. In 2009, we met a number of potential candidates for new Chick-fil-A restaurant locations in California and hope to see great results again this year.
What is the most unique aspect of your concept? How are you different from others?
The Chick-fil-A franchise opportunity is unique to the quick-service restaurant industry. For an initial financial commitment of $5,000, selected franchisees (whom we call Operators) are granted a license to operate a Chick-fil-A Restaurant. The Chick-fil-A franchise opportunity requires that the individual be free of any other active business ventures and operate the restaurant on a full-time, hands-on basis. Chick-fil-A, Inc. locates and pays for the land, development costs and equipment and subleases to the selected Operator. With this model, Chick-fil-A maintains a franchisee turnover rate of less than 5 percent per year.
How has your brand grown in 2009, and how do you plan to continue those expansion plans for the West Coast in 2010?
Chain-wide sales in 2009 reached over $3.2 billion. Since starting the family business over 60 years ago, Chick-fil-A has posted 40 consecutive annual sales increases. Chick-fil-A is growing in Southern California. Much of our future growth will come to L.A. and Orange Counties.
What advice would you give to future exhibitors?
As exhibitors, we always try to be truthful and transparent about our unique opportunities. Regardless of whether or not people pursue a franchise with Chick-fil-A, we want them to leave our exhibit booth with a positive impact about our company and feel that they were treated with honor, dignity and respect.
Posted on September 16, 2010