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All service orders are due in October. Please be sure to submit the service order forms by the due date indicated in order to receive the discounted rates. All service order forms are located in the On Line Exhibitor Manual.
Due Immediately: Booth ID Sign (Required for all exhibitors in a linear booth)
October 8:
Authorization to Sample (Required for all exhibitors that will be distributing food/beverage samples)
Show Directory Advertising
October 10: Lead Retrieval System
October 14: Exhibitor Badge Registration Form (Required for all exhibitors)
October 15: Internet Service
October 16: Show Directory Addendum Entry Forms
October 17:
Air, Water & Drain
Electrical Service
Telecommunications
October 22:
Metropolitan Exposition Order Forms, including but not limited to Carpet, Furniture, Cleaning, Labor, Material Handling, etc.
Transportation Order Form
Exhibitor Appointed Contractor Registration
Booth Security
Models, Hostesses, Demonstrators
October 24:
Audio Visual/Computer Rental
Exhibitor Preview/Promotional Carousel
Oct. 30: Floral
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Announcing the first Financial Program to assist West Coast Franchise Expo buyers in taking the first step toward qualifying financially to purchase your franchise.
Visitors who register to attend the WCFE are offered the opportunity to be contacted by one or more financial service exhibitors to commence the loan evaluation process. The results are in. Get ready for thousands of buyers. Hundreds are already taking advantage of this program.
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Los Angeles Convention Center
1201 South Figueroa Street
Los Angeles, CA 90015
Click here for website
November 7-9, 2008
SHOW HOURS
Friday, Nov. 7th 10am-5pm
Saturday, Nov. 8th 10am-5pm
Sunday, Nov. 9th 10am-4pm
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- Discounted Hotel Rooms
Contact Expo Travel TODAY to secure a room at the show hotel of your choice. Room blocks are almost sold out!
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Meeting Rooms Available
There is only 1 meeting room still available! Please contact Cheryl Giordano at cgiordano@mfvexpo.com or 201-881-1612 if you need to secure a room to hold meetings or present a seminar during show hours.
- Advanced Warehouse Shipments
WCFE Shipments will be received at the Advanced Warehouse between October 9th and October 29th. For detailed shipping information and mailing address for the Advanced Warehouse, please see the Shipping & Material Handling Guidelines. Shipments going direct to the Convention Center need to be scheduled for delivery on Thursday, November 6th.
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Exhibitors...Qualify Prospects with Your Booth Messaging.
Targeting prospects right for you begins with the right booth message. Therefore, to be effective, your booth display must “self qualify” attendees walking by your exhibit so you engage the right prospects—and you have about three seconds to do it.
Did you ever walk past an exhibit and wonder, “what do they do?” When creating your message for your exhibit display, ask yourself what 3 key benefits you need to concisely convey about your franchise opportunity that will motivate a prospect to want to find out more and that helps you target the right prospect.
Remember the 3 Second Rule. You have 3 seconds to make an impression with your booth messaging.
Here are a few triggers to consider when designing your booth messaging. Remember that the objective of your message is to help you communicate certain “qualifiers” that will attract the right prospects and provide attendees with a basic understanding of your offering:
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Increase Your Impact at the West Coast Franchise Show.
We’ll work with you to identify the program that meets your strategic objectives and your budget. There are several sponsorship opportunities remaining to assist your promotional efforts and time is running out! If you would like to maximize your exposure, please review the following opportunities:
Only 4 Banners and 3 Show Bag Flyer Inserts remaining. Make the show your own with an Aisle sponsorship— 3’ x 6’ signs that hang below show aisle signage. This is the only advertising allowed on the show floor outside of your booth.
For more information on sponsorship opportunities at the franchise expo events, contact Grisha Davida at 201-881-1638 or gdavida@mfvexpo.com
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 Special Exhibitor Symposia Rates!
WCFE Symposia are CFE Accredited. 
Register and receive a 50% discount by using the Source Code EXSYM.
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Symposia 4: The Use of Technology in Franchising
An important focus of franchising companies in recent years has been the way in which they can harness developments in electronic, telecommunications and internet technologies to enhance their business and franchise relationships.
This Symposium will explore these technologies; the approaches companies have taken to use the web and to business-to-consumer (B2C) e-commerce; the domain name and cybersquatter issues to consider when implementing a system-wide strategy for use of the web; as well as intranets and extranets to optimize your franchise sales strategy.
 
Separate badge must be
picked up at attendee registration.
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Seminar Track: Franchisors Seeking Growth
Take advantage of your time at the WCFE and attend some of the free seminars covering important topics for every franchisor. As franchising continues to grow, the time is ripe to explore expansion. This track will explain the crucial business and legal considerations that may affect where and when franchisors should go and how to operate most effectively.
Seminar Topics include:
- Franchise Compliance: What You Need to Know
- Co-Branding and Multi-Unit Branding
- The Franchisors Role in Franchisee Financing
- Selling Franchises Without Getting into Trouble
- 5 Habits of a Highly Successful Franchisor
- 10 Commandments of Franchise Sales
Click here and look for this
symbol  to find further information on these seminars.
No separate registration is necessary to attend the free seminars.
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