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  FAQ
Sales Tips
Hotel/Travel
Symposia Information
Free Seminars
Promotional Opportunities


 
ATTENTION
Food & Beverage Exhibitors
All Exhibitors distributing food and/or beverage samples must submit an Application for a Temporary Health Permit to The Los Angeles Health Department. Please contact Cheryl Giordano (Tel: 201-881-1612 or email: cgiordano@mfvexpo.com) at WCFE for complete details.


  Special Exhibitor Symposia Rates!

WCFE Symposia are CFE Accredited.

Register and receive a 50% discount by using the Source Code EXSYM.


  Seminar Track: Franchisors Seeking Growth


Take advantage of your time at the WCFE and attend some of the free seminars covering important topics for every franchisor. As franchising continues to grow, the time is ripe to explore expansion. This track will explain the crucial business and legal considerations that may affect where and when franchisors should go and how to operate most effectively.

Seminar Topics include:
  • Franchise Compliance: What You Need to Know
  • Co-Branding and Multi-Unit Branding
  • The Franchisors Role in Franchisee Financing
  • Selling Franchises Without Getting into Trouble
  • 5 Habits of a Highly Successful Franchisor
  • 10 Commandments of Franchise Sales
Click here and look for this
symbol to find further information on these seminars.

No separate registration is necessary to attend the free seminars.

 
  • Have you sumitted your booth payment?
    50% of your booth fee is now due for WCFE. If you have not submitted payment for your booth space, please do so immediately. Final payment is due on or before August 8th. Don't Delay! Contact Sharon Slender at
    201-881-1654 or sslender@mfvexpo.com. Thank you in advance for your consideration.
  • Have you made your hotel reservations yet?
     Secure a room at the show hotel of your choice by booking now! Discounted hotel rooms sell out quickly.
  • The On Line Exhibitor Manual will be available soon
    The WCFE 2008 On Line Exhibitor Manual will be available in early August. An email notification will be emailed when the manual is available. If you are not the individual responsible for booth set up, please email cgiordano@mfvexpo.com the name and email address of the person in your company who must receive the
    On Line Exhibitor Manual.
  • If you are a first time exhibitor at WCFE please review
    WCFE Frequently Asked Questions
 
 
Exhibitors...Qualify Prospects with Your Booth Messaging.

Targeting prospects right for you begins with the right booth message. Therefore, to be effective, your booth display must “self qualify” attendees walking by your exhibit so you engage the right prospects—and you have about three seconds to do it.

Did you ever walk past an exhibit and wonder, “what do they do?” When creating your message for your exhibit display, ask yourself what 3 key benefits you need to concisely convey about your franchise opportunity that will motivate a prospect to want to find out more and that helps you target the right prospect.

Remember the 3 Second Rule. You have 3 seconds to make an impression with your booth messaging.

Here are a few triggers to consider when designing your booth messaging. Remember that the objective of your message is to help you communicate certain “qualifiers” that will attract the right prospects and provide attendees with a basic understanding of your offering:

 

  We have a great promotional concept for WCFE 2008. It’s called the Tab-On Cover Ad.

This special ad will appear on the cover of the Show Directory. It’s exclusive, will be seen by everyone at the show and the results can be tracked.

Since a picture is worth a thousand words, take a look at the mock-up below. This is what every attendee will see; imagine it with your brand and message!

If you’re interested in more info, contact Don Berey at 781-998-1252. Act Fast - Only one company can take advantage of this exclusive exposure.

Cover Sample
 

You know us. We’ve been building franchise relationships for nearly 18 years. We’re MFV Expositions, the First Family in Lead Generation Brands. As we move front and center three times annually to produce the world’s premier Franchise Expo events, our goal is simple – bring together the most qualified franchise prospects with top franchisors like you. We’ve hosted hundreds of thousands of entrepreneurs at events in the US and around the world.

 

With our global presence, MFV is not only the leading provider of face-to-face events, but also educational programs and online resources promoting the benefits of franchising worldwide.

Our family of brands includes the International Franchise Expo, the West Coast Franchise Expo, Franchise Expo South, the Franchise & Financing Expos, FranchiseExpo.com worldwide, three annual franchise expositions in Mexico, BigHoller—the Online Ordering system, and MyBruno.com—the automated sales manager.