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2011 Conference Program—Symposium 4

 
WEB 2.0: SOCIAL NETWORKING + DATA IN FRANCHISING
sponsored by:   

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts.

All course materials are presented in English only. All attendees receive admission to the exhibits on all three days.


Date
Saturday, November 5, 10:00am - 1:00pm


Rates
Advance: $150 includes exhibit hall admission and seminars
On-Site: $200 includes exhibit hall admission and seminars


CFE Accreditation
Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending Web 2.0: Social Networking + Data In Franchising. For more information about the Certified Franchise Executives program, please contact Rose DuPont (202-662-0771 -- rdupont@franchise.org) or visit www.franchise.org/cfe.aspx.

Who Should Attend
Franchisors, master franchisees, prospective franchisors and franchisees, and franchise lawyers and consultants seeking to improve their efficiency and operational capabilities as well as their understanding of new technologies.

This Symposium Will Look At
  • Best practices review: how franchise systems use social media and social networking sites
  • How franchisors can let their franchisees use social media and social networking sites and yet still protect their brand
  • Developing a social media/networking policy for a franchise system
  • Training for, implementing, and enforcing a social media/networking policy
  • What you should include in your social media/networking policy
  • Dealing with customer photos posted to your site
  • Coordinating all of the social media/networking sites in your system – vendor solutions, solutions offered by Facebook, Google and Foursquare
  • What to avoid in using social media/networking sites
  • Using social media/networking sites to prompt customer visits
  • Using social media/networking sites to assist in franchise recruitment
  • Data considerations in using social media/networking sites and operating a franchise system
  • Online tools for managing franchise recruitment

Presented by:
Lee Plave, Partner, Plave Koch PLC (www.plavekoch.com) and
Theresa Huszka, Managing Member, Christopher Huszka Consulting (http://www.christopherhuszka.com)

Lee Plave devotes his practice to counseling franchisors on complex domestic and international transactions and in all aspects of franchise and distribution law. He has been named to the Who's Who in America, Who's Who in American Law, the International Who's Who of Franchise Lawyers, the International Who's Who of Business Lawyers, and The Best Lawyers of America.

Mr. Plave has had extensive experience counseling clients in connection with the application of technology to franchise and distribution systems, including matters such as the development and implementation of e-commerce strategies, system-wide internet roll-out policies and procedures, cybersquatting and domain name disputes, consumer complaint and "cybergripe" web sites, unauthorized e commerce, software and hardware licensing, and issues relating to online and internet services. His practice involves business, technology, franchise, distribution, and antitrust matters. He also represents clients in matters before the Federal Trade Commission, where he served in the Enforcement Division of the Commission's Bureau of Consumer Protection before entering private practice.
Theresa’s consultancy is devoted to assisting companies with designing and developing their franchised business model. The company’s services include initial feasibility studies, FDD development, creation of operations manuals, structuring of training programs for franchisors and franchisees, design and development of franchise sales programs including marketing, advertising, and franchise sales process systems.

Theresa was the Director of Franchise Sales Development for TSS Photography. Prior to TSS, Theresa was Executive VP of Development for Cianci European Eatery, a joint partnership with MFV Expositions and joined MFV Expositions as Director of Development to head up the development and launch of its sales automation software, MyBruno.com Theresa was also VP of Franchise Development for SmallBizPros, Inc., which she joined in 2002 to redevelop their franchise development programs.

Theresa is a graduate of the International Franchise Association’s Certified Franchise Executive (CFE) program and has been a regular speaker for the IFA on the topics of lead generation and technology in franchising.