2010 Conference Program—Symposium 1
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 THE A TO Z's OF BUYING A FRANCHISE
sponsored by: 
If you're looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that's right for me . . . this is the symposium you need. And it's the only one you'll need! It's taught by Fred Kriss, a 25-year franchise veteran who has developed and operated successful franchise systems at the officer and director level. Mr. Kriss has been an advisor to franchise purchasers and has helped launch more than 50 start-up companies. A sought-after consultant to regional and national franchisors, Mr. Kriss is now an investor in start-up franchise companies. Mr. Kriss has written extensively about the topic and is the master instructor at FranchiseRight, the country’s leading franchise educator and incubator. If you hope to become a successful franchisee, get started with confidence by participating in this symposium.
You will learn the basic information about franchising but glean an in-depth knowledge through the experiences of Mr. Kriss. He will help you understand how to interpret and use the Franchise Disclosure Document to discover reliable information about the performance and viability of any franchise, how to evaluate the franchisor's operating system and determine if you and your intended market are compatible with the system, the pros and cons of franchising, the fees required by franchisors, the facts about territorial and product restrictions, how to raise money to invest in a franchise, and much, much more.
All symposium attendees receive admission to the exhibits on all three days. |
Saturday, November 6, 9:00am - 12:00pm
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Advance: $95 includes exhibit hall admission and seminars
On-Site: $145 includes exhibit hall admission and seminars
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Anyone who's thinking about buying a franchise will find this symposium to be invaluable. Where else will you have the opportunity to spend 3 hours with a seasoned professional who provides honest, accurate, timely information about franchising? Don't worry, this symposium isn't intended to sell you a franchise. It's intended to educate you about the pros and cons of buying a franchise and help you understand why buying a franchise may be right for you. The subject matter is intended for people who want to buy a franchise in the United States, although the seminar also attracts many international candidates as well as prospective franchisors. Attend only if you want to be better educated about buying a franchise!
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In addition to the comprehensive information covered in the symposium, you will receive a binder of all the information presented. You will utilize a self-evaluation tool to test your compatibility with franchising. The profile, valued at $125, will help you determine the type of franchise that makes sense for you to buy. Also, you will receive a handy guide that walks you through the process of evaluating and buying a franchise. You also get Fred’s exclusive list of 99 Questions To Ask Before You Buy A Franchise! - he's done much of your homework for you! Finally, you get ongoing email access to Mr. Kriss and the FranchiseRight staff (a special code identifies you as a symposium attendee), so you’ll get answers to your franchise questions at no additional charge. Value: Priceless!
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| This Symposium Will Look At |
- Introduction To Franchising
• What is franchising?
• Pros & Cons of franchising
• Franchising vs. Independent Start Ups
• Is franchising for you? Self-Evaluation
• More than 70 different industries in franchising
• Selecting a franchise that's right for you personally & financially
• How to research franchise opportunities
• Franchise financing - where to borrow money
- How To Investigate The "Ideal" Franchise System
• What to expect from a franchisor
• What a franchisor expects from franchisees
• Evaluating the franchisor's operating system
• Understanding the fees involved in franchising
• Key questions to ask both franchisor and franchisees
• Sources of information that can help you evaluate opportunities
• Seeking out the right legal and accounting advice
- Understanding the FDD and Franchise Agreement
• What is the Franchise Disclosure Document (FDD)
• How to read the items in the FDD
• How to use the FDD to your advantage
• Major topics covered by the FDD
• Evaluating the franchisor's performance using the FDD
• Exploring options for negotiating the FDD with a franchisor
• Understanding the Franchise Agreement
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Presented by: Fred Kriss, Founder, FranchiseRight
(www.franchiseright.net)
Fred C. Kriss is the founder and “Thought Leader” of FranchiseRight, a nationwide network of experienced professionals that provide key services to franchisors and franchisees using the FranchiseRight System -- the proprietary methodology he developed for creating and operating best-of-class franchise systems. FranchiseRight provides education, strategic planning, and funding to start-up franchisors and franchisees. Stepping out of his 20-year role as Senior Franchise Advisor at one of the nation’s leading franchise developers, Mr. Kriss is now focused on early-stage investing in unique franchise concepts. Fred shares his expertise and experience in franchising as the master instructor at the FranchiseRight Institute and Incubator in Orlando, Florida.
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