Multi-Unit Conference

HOW TO BECOME A MULTI-UNIT FRANCHISE OWNER Growing from one or a few franchised units to many franchised units changes how you run your business. Learn the things you need to know so that your expansion plans can be realized. An increasing number of franchisors are seeking prospective franchisees that will become multi-unit operators. In fact, some franchisors are only offering multi-unit programs today. There is a clear need to understand how multi-unit operations change the way franchisees must operate and this program is designed to help you gain that understanding. Benefit from Industry Experts Learn from experts on all sides of the multi-unit trend: People who track and analyze this trend; franchisors who manage multiunit programs and franchisees who have years of operational experience. You will benefit from their experiences and knowledge of this exciting dynamic within franchising. In addition to individual presentations, several panels of experts will discuss the challenges and opportunities that multi-unit operators face. And there will be ample opportunity to ask these experts questions as well. Good Reasons To Understand Multi-Unit Franchising To understand multi-unit franchising is to understand where franchising is going. Today almost half of all franchised units are owned by multi-unit franchisees. A few years ago the percentage was much lower. Why is this happening? Franchisors want to give successful franchisees opportunities to grow. Successful franchisees know that the path to growth is to add units. Once a single franchise unit has been in operation for a couple of years, the ability to increase sales is fairly limited. A franchisee who has gained the requisite knowledge of how to run one unit can apply that knowledge to the operation of additional units. However, as more units are added, the business of running franchise units begins to change. Owners start to add management staff to handle the burdens of additional units. In effect, the business begins to transition from a family business to a corporate business. Understanding how to successfully navigate that transition is the key to success for multi-unit operators. What you will learn On the adjacent page is the conference schedule that the multi-unit experts will present. Along with these educational programs, you will have the opportunity to network with these franchise experts. In addition to learning what you need to know to build a multi-unit franchise operation, you will come away from the conference with a rolodex of important contacts.

Dates

Starts Friday, October 19, 1:00pm – 4:00pm Continues Saturday, October 20, 1:00pm – 4:00pm

Rates

Advance: $195 includes exhibit hall admission and seminars On-Site: $225 includes exhibit hall admission and seminars

Registration will be limited To facilitate the opportunity to ask questions and network with franchise experts, MFV Expositions will limit the number of registrations. A smaller group setting will be more conducive to learning more in a short period of time. Therefore, you need to register now, while openings are available! Your investment in the Multi-Unit Conference is just $195 per person. The fee includes the two-day multi-unit conference and entrance to the West Coast Franchise Expo exhibit floor, as well as all the free seminars being held at the event.

Friday, October 19

1:00pm	Introductions/Welcome Presented by Darrell Johnson, President, FRANdata Opening Session Overview of multi-unit franchising
1:30pm	How to develop a plan for growth Presented by Edith Wiseman, Vice President of Client Solutions, FRANdata
2:30pm	BREAK
2:45pm	How franchisors help you grow Presented by Darin Harris, Senior Vice President, Franchise Development Arby's Restaurant Group, Inc. Program offerings Services franchisors provide
3:15pm	Panel of Experts with audience Q&A
4:00pm	END OF 1st DAY CONFERENCE

Saturday, October 20

1:00pm	Welcome Presented by Darrell Johnson, President, FRANdata
1:15pm	Managing multiple locations Presented by Marc Plaisted, Founder/President and Gloria Plaisted, Managing Director, BrandChise
2:00pm	Financing multiple locations Presented by Bernie Siegel, President, Siegel Capital LLC
2:45pm	BREAK
3:00pm	Panel of Experts with audience Q&A
4:00pm	END OF CONFERENCE