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HOW TO BECOME A MULTI-UNIT FRANCHISE OWNER
Growing from
one or a few
franchised units
to many franchised
units changes how
you run your business.
Learn the things you
need to know so that
your expansion plans
can be realized.
An increasing number of franchisors are seeking prospective
franchisees that will become multi-unit operators. In fact, some
franchisors are only offering multi-unit programs today. There
is a clear need to understand how multi-unit operations change
the way franchisees must operate and this program is designed
to help you gain that understanding.
Benefit from Industry Experts
Learn from experts on all sides of the multi-unit trend: People
who track and analyze this trend; franchisors who manage multiunit
programs and franchisees who have years of operational
experience. You will benefit from their experiences and knowledge
of this exciting dynamic within franchising. In addition to individual
presentations, several panels of experts will discuss the challenges
and opportunities that multi-unit operators face. And there will be
ample opportunity to ask these experts questions as well.
Good Reasons To Understand Multi-Unit Franchising
To understand multi-unit
franchising is to understand
where franchising is going.
Today almost half of all
franchised units are owned
by multi-unit franchisees.
A few years ago the percentage
was much lower. Why is
this happening? Franchisors
want to give successful franchisees
opportunities to grow.
Successful franchisees know
that the path to growth is to add units. Once a single franchise unit
has been in operation for a couple of years, the ability to increase
sales is fairly limited. A franchisee who has gained the requisite
knowledge of how to run one unit can apply that knowledge to the
operation of additional units. However, as more units are added,
the business of running franchise units begins to change. Owners
start to add management staff to handle the burdens of additional
units. In effect, the business begins to transition from a family
business to a corporate business. Understanding how to successfully
navigate that transition is the key to success for multi-unit operators.
What you will learn
On the adjacent page is the conference schedule that the multi-unit
experts will present. Along with these educational programs, you
will have the opportunity to network with these franchise experts.
In addition to learning what you need to know to build a multi-unit
franchise operation, you will come away from the conference with
a rolodex of important contacts.
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Starts Friday, October 19, 1:00pm – 4:00pm
Continues Saturday, October 20, 1:00pm – 4:00pm
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Advance: $195 includes exhibit hall admission and seminars
On-Site: $225 includes exhibit hall admission and seminars
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Registration will be limited
To facilitate the opportunity to ask questions and network with
franchise experts, MFV Expositions will limit the number of
registrations. A smaller group setting will be more conducive
to learning more in a short period of time. Therefore, you need
to register now, while openings are available!
Your investment in the Multi-Unit Conference is just $195 per
person. The fee includes the two-day multi-unit conference
and entrance to the West Coast Franchise Expo exhibit floor,
as well as all the free seminars being held at the event.
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| 1:00pm |
Introductions/Welcome
Presented by Darrell Johnson, President, FRANdata
Opening Session
Overview of multi-unit franchising
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| 1:30pm |
How to develop a plan for growth
Presented by Edith Wiseman, Vice President of Client Solutions, FRANdata
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| 2:30pm |
BREAK
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| 2:45pm |
How franchisors help you grow
Presented by Darin Harris, Senior Vice President, Franchise Development
Arby's Restaurant Group, Inc.
Program offerings
Services franchisors provide
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| 3:15pm |
Panel of Experts with audience Q&A
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| 4:00pm |
END OF 1st DAY CONFERENCE
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| 1:00pm |
Welcome
Presented by Darrell Johnson, President, FRANdata
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| 1:15pm |
Managing multiple locations
Presented by Marc Plaisted, Founder/President and
Gloria Plaisted, Managing Director, BrandChise
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| 2:00pm |
Financing multiple locations
Presented by Bernie Siegel, President,
Siegel Capital LLC
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| 2:45pm |
BREAK
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| 3:00pm |
Panel of Experts with audience Q&A
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| 4:00pm |
END OF CONFERENCE
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