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Symposium 5: 5 Habits of the Highly Successful Franchisor (separate fee required)
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10:30 AM - 1:30 PM
Room 513 |
Presented by: Brian Schnell, Partner, Faegre and Benson and Kevin Hein, Partner, Faegre & Benson
Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details.
Sponsored by   Accredited
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Getting Ready to Franchise Your Business
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11:30 AM - 1:30 PM
Room 512 |
Presented by: Kay Marie Ainsley, Managing Director, Michael H. Seid & Associates, LLC and Marla Rosner, Senior Training Consultant, Michael H. Seid & Associates
Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.
Sponsored by 
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Choosing the Right Franchise
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11:30 AM - 12:30 PM
Room 511A |
Presented by: Bryan W. Dillon, Esq., Partner, Singler & Dillon, LLP
With thousands of franchise opportunities to choose from, choosing the one that's right for you can seem a daunting task. This seminar will guide you through the various factors you should consider when choosing the franchise that suits you best, and explain how an objective approach to selecting a franchise can help you select the business you can successfully manage, market and promote.
Sponsored by 
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Understanding Legal Tools: The Key To Lawsuit Prevention And Tax Reduction
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11:30 AM - 1:00 PM
Room 511B |
Presented by: Daniel J. McNeff, CEO, Legally Mine, Inc.
Through this course franchise owners will truly understand exactly how, why and where legal entities should be used for both lawsuit prevention and income tax reduction. This course will teach you how to own and control your assets in such a way that only you have access to them and locking out any trial attorney. These legal tools can be used to reduce your income taxes and in some cases help you to eliminate or reduce both estate and capital gains taxes.
Sponsored by 
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Considerations for Entering the US
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12:30 PM - 1:30 PM
Room 514 |
Presented by: Adam Siegelheim, Attorney, Stark & Stark and Mary Ann O'Connell, President, FranWise
Before entering the US, franchisors must analyze the prospective market, consider supply chain options and have the ability to provide operational support. Learn about these plus other important factors when investigating the opportunities available to international franchisors in the United States.
Sponsored by 
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Oportunidades en Franquicias para Hispanos y Latinos
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1:00 PM - 1:30 PM
Booth 151 |
Presented by: Jose Torres, Partner, BuscaTuFranquicia.com
Conozca cuales son las mejores franquicias y oportunidades de negocios para Hispanos y Latinos en estos momentos y qué criterios hacen que sean adecuadas para hispanos. Descubra cuales son las categorías con mayor atractivo para actuales y futuros emprendedores Hispanos.
Sponsored by 
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Financing Options for Franchising - Your Best Alternatives Today
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1:00 PM - 2:00 PM
Room 511A |
Presented by: Steve Stovall, Vice President of Business Development, BeneTrends, Inc. and Gary Belford, Financial Account Executive, BeneTrends, Inc.
What preparation and steps are necessary to attain financing? How do I make myself look attractive to lenders? In this seminar we will discuss how to use different types of financing as a tool to help you achieve your goals through business ownership. We will explore financing options available to you through SBA programs, making 401k/IRA funds available, as well as other potential options.
Sponsored by 
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Integrating Social Media for Franchise Lead Generation: An Effective Approach
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1:00 PM - 2:00 PM
Room 507 |
Presented by: Paul Segreto, President and CEO, franchiseEssentials
Today’s franchise sales and development efforts should be an integration of new technology and traditional strategies. Integration creates the foundation of a comprehensive approach to achieving multiple goals and objectives within start up, emerging and mature franchise organizations. While focusing on creating or improving brand awareness for the franchise organization at local, regional and national levels, the cross-platform, multi-tiered principles of integrating social media with traditional lead generation strategies results in generating genuine interest in the franchise concept itself. Enhancing and complementing traditional strategies in this manner has proven effective.
Sponsored by 
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Franchising vs. Alternative Growth Strategies
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1:30 PM - 3:00 PM
Room 511B |
Presented by: Mark Siebert, CEO, iFranchise Group
Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.
Sponsored by
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Is It Your Leads or Your Sales Process?
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2:00 PM - 3:30 PM
Room 514 |
Presented by: Kimberly Ellis, Senior Consultant, MSA Worldwide
Recruiting franchisees in today’s economy is much harder and more costly than ever before. What worked a few years ago has stopped working or has become cost prohibitive. Are there better ways to attract qualified candidates? Does your sales process need a tune-up or maybe more? It could be a combination of both. This seminar will provide you with the tools to determine the sources for the right types of candidates and more important how to close those candidates effectively and consistently.
Sponsored by
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Cutting Edge Mobile Marketing for Franchises
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2:00 PM - 3:00 PM
Room 513 |
Presented by: Dan Giacopelli, Founder and CEO, Skoop! Inc.
Mobile Marketing - the practice of interacting with your customers via the mobile phone channel - is increasingly being used by franchise businesses of all shapes and sizes to capture new customers and drive recurring revenue from existing ones. A Mobile Marketing program provides your on-the-go customers an "anytime, anywhere" touch point to your brand, using the device that over 90% of US consumers have with them 24/7. This seminar will explore the basic methods and techniques of mobile marketing - text messaging, mobile websites, mobile applications, and mobile banner advertising - as well as how mobile works collaboratively with and enhances your traditional, digital, and social media marketing programs. Learn how Mobile Marketing can provide substantial benefits to all members of your business ecosystem: you, your franchisees, and your consumers.
Sponsored by 
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Franchise Opportunities for Hispanics and Latinos
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2:00 PM - 2:30 PM
Booth 151 |
Presented by: Jose Torres, Partner, BuscaTuFranquicia.com
Learn which franchises offer the best business opportunities for Hispanics and Latinos in today’s market. What criteria makes them the right fit for Hispanics. What are the hottest categories for aspiring and existing Hispanic entrepreneurs.
Sponsored by
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Access to Capital: SBA Programs to Finance Your Business Dreams
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2:30 PM - 3:30 PM
Room 511A |
Presented by: Ian Lorenzana, Economic Development Specialist, U.S. Small Business Administration
Panelists: Dr. John Blank, Deputy Chief Economist, LA County Economic Development Corporation; Jaime Alas, Business Banking Specialist, Wells Fargo Bank; Vic Scimo, Franchise And Business Coach, FranNet; Kevin Gonzalez, Assistant Vice President & Business Banker, Chase; and Nestor Correa, Vice President, Lending Program Manager, PCR Small Business Development Center
Hear from the experts about how to prepare and obtain the right financing for you. Learn about the different SBA Loan Products that are available and business loans that include start-ups, expansion, acquisitions, equipment, working capital, inventory and commercial real estate. Also addressed will be a hard look at California's business climate, California's jobs market, the globalization riddle, California demand drivers and the California housing issue.
Presented by U.S. Small Business Administration
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Symposium 3: Operations Manuals -- The Foundation to Consistent Execution (separate fee required)
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2:30 PM - 5:00 PM
Room 512 |
Presented by: Marla Rosner, Senior Training Consultant, Michael H. Seid & Associates
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by Accredited
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EXHIBITOR PRESENTATION
Expand your Franchise in China
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3:00 PM - 4:00 PM
Booth 151 |
Presented by: George K Chu, Chief Operation Officer, ChinaNet Online Holdings, Inc.
China has already become the second-largest franchising market in the world only behind the United States and the most promising destination for those overseas franchise systems aiming at the far eastern region. So far, the history of franchising in China is only a little more ten years' old and there have already been more than 1,900 franchises successfully developed locally. Do you looking to expand into a new market? Is your business close to saturation or with fierce competition in your country? Now it's the time to expand your franchise in China! Comes hear about the opportunities that exist.
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Oportunidades en Franquicias para Hispanos y Latinos
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3:30 PM - 4:00 PM
Room 511B |
Presented by: Jose Torres, Partner, BuscaTuFranquicia.com
Conozca cuales son las mejores franquicias y oportunidades de negocios para Hispanos y Latinos en estos momentos y qué criterios hacen que sean adecuadas para hispanos. Descubra cuales son las categorías con mayor atractivo para actuales y futuros emprendedores Hispanos.
Sponsored by
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Taking Your Franchise System to the Next Level: Examining Common Traits of Successful Franchisors
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3:30 PM - 5:00 PM
Room 513 |
Presented by: Max Schott, II, Principal, Gray Plant Mooty and Gaylen Knack, Principal, Gray Plant Mooty
Understand why establishing a foundation is so important as well as about the planning tools, executive group talent and revenue enhancement programs necessary to reach that goal. Learn how the use of franchisee advisory councils and associations, and the role of an operations manual can make for effective communication in the franchise system. This seminar will also address how to achieve respect, compliance and growth by servicing your customers (franchisees).
Sponsored by 
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The Secrets to Success For Master Franchising
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4:00 PM - 5:00 PM
Room 514 |
Many franchisors offer some form of master franchise or area/regional director franchise where the master/area franchisee performs many of the typical franchise support functions. These functions may include franchise sales, training and operational support. This session will identify what you might expect and how to assess these opportunities.
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Navigating the Buying Process: What to ask before you invest
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4:00 PM - 5:00 PM
Room 511A |
Presented by: Jason W. Power, Esq., Partner, Shelton & Power, LLC
Prospective Franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship.
Sponsored by 
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Acceso a Capital para su Franquicia
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4:00 PM - 5:00 PM
Room 511B |
Presented by: Jesus Arguelles, Vice Chair, LBA Institute - Access to Capital Program ;Genaro Bugarin, Director, Arguelles Capital Access, L.L.C./ARCA and Sal Mendoza, Senior Vice President, City National Bank
Acceso a Capital para su Franquicia; aprenda sobre los recursos disponibles para empezar su franquicia. Descubra las oportunidades y estrategias necesarias para adquirir y mantener una franquicia.
Sponsored by 
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Maintaining Brand Standards
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4:00 PM - 5:00 PM
Room 514 |
Presented by: Harold Kestenbaum, Partner, Gordon & Rees LLP and Mark Siebert, CEO, iFranchise Group
Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor’s company operations on quality scores. But in poorly controlled systems, franchisees who do not follow the system will cause the brand to suffer. This seminar will focus on how to use the “four pillars of quality control” to improve consistency while harnessing the entrepreneurial spirit of your franchisees.
Sponsored by 
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The Secrets to Success For Master Franchising
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4:00 PM - 5:00 PM
Room 514 |
Presented by: Brian Schnell, Partner, Faegre and Benson and Kevin Hein, Partner, Faegre & Benson
Many franchisors offer some form of master franchise or area/regional director franchise where the master/area franchisee performs many of the typical franchise support functions. These functions may include franchise sales, training and operational support. This session will identify what you might expect and how to assess these opportunities.
Sponsored by
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Buying a Franchise
Franchisors Seeking Growth
Franchising Your Business
Three Party Franchising 
Franquiciando para el Inversionista Hispanoamericano