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WCFE Attendee Video

Conference Sponsors
2008 Free Seminars
These FREE educational seminars will help you make the right decisions during your franchise research.

For easy guidance, each description is related to a specific category. The legend below will help you understand the meaning of the symbols listed with each seminar description.
Buying a Franchise Franchisors Seeking Growth
Franchising Your Business Three Party Franchising

Symposium 2: Franchising Your Business Part 2 (separate fee required)
10:00 AM - 1:00 PM
Room 511B
Presented by: Michael H. Seid, Managing Director, Michael H. Seid & Associates and Kay Marie Ainsley, Managing Director, Michael H. Seid & Associates

If you are thinking about expanding your current business through franchising, this symposium will provide the opportunity to learn from experts in the field. Click here for more details.
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Choosing the Right Franchise (Repeat)
10:00 AM - 11:30 AM
Room 511A
Presented by: Lori Kiser-Block, President, FranChoice, Inc

Much is said about finding a business that involves what you love and enjoy, and success will follow. Is falling in love with a business important for business success or is this a false expectation that keeps people from achieving their goals through business ownership? This seminar is about taking a completely different approach to finding a business. Instead of finding a business to fall in love with, we will discuss a proven strategy to help you find a business that you can manage, market and promote. Using this approach to finding a business will allow you access to more of what you love, enjoy and value most.

10 Commandments of Franchise Sales (Repeat)
10:00 AM - 11:30 AM
Room 512
Presented by: Gaylen Knack, Partner, Gray Plant Mooty and Max Schott, II , Partner, Gray Plant Mooty

The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it did so in full compliance with the law. This session will help every franchisor understand the legal aspects of franchise sales with a focus on ten simple and common sense rules to implement as part of your sales compliance program.

5 Habits of a Highly Successful Franchisor (Repeat)
12:00 PM - 1:30 PM
Room 512
Presented by: Brian Schnell, Partner, Faegre and Benson and Bill Killion, Partner, Faegre & Benson

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor highly successful. Undying devotion to The Brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. This dynamic session will feature a robust discussion that will enable you to fully understand what you can do today that will make a difference tomorrow.

The 7 Secrets You Must Know Before Buying into a Franchise, and the 3 Traps that will Kill You (Repeat)
12:00 PM - 1:30 PM
Room 511A
Presented by: Mark Leonard, Your Franchise Mentor

In this informative seminar, experienced multi-unit franchisee Mark Leonard guides prospective franchisees through the dangerous territory that is franchising. Mr. Leonard reveals the hard-won secrets he and other successful franchisees have learned. Attendees will leave this no-nonsense talk armed with the actions they MUST take in order to be successful.