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Symposium 2: Franchising Your Business Part 2 (separate fee required)
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11:00 AM - 2:00 PM
Room 303 |
Presented by: Michael H. Seid, Managing Director, Michael H. Seid & Associates and Kay Marie Ainsley, Managing Director, Michael H. Seid & Associates
If you are thinking about expanding your current business through franchising, this symposium will provide the opportunity to learn from experts in the field. Click here for more details.
Sponsored by 
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Choosing the Right Franchise (Repeat)
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11:00 AM - 12:30 PM
Room 301A |
Presented by: Lori Kiser-Block, President, FranChoice, Inc
Much is said about finding a business that involves what you love and enjoy, and success will follow. Is falling in love with a business important for business success or is this a false expectation that keeps people from achieving their goals through business ownership? This seminar is about taking a completely different approach to finding a business. Instead of finding a business to fall in love with, we will discuss a proven strategy to help you find a business that you can manage, market and promote. Using this approach to finding a business will allow you access to more of what you love, enjoy and value most.
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How Franchisors and Franchisees Get Along Makes a Difference to the Bottom Line: Leadership and Communication Best Practices in Uncertain Economic Times
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11:00 AM - 12:30 PM
Room 306A |
Presented by: Brian Schnell, Partner, Faegre and Benson and Bill Killion, Partner, Faegre & Benson
Marketing and advertising, new product development, understanding consumer trends all contribute to the overall performance of a franchise system. Equally important is how the franchisor and its franchisees get along. How do they communicate with one another? Do the franchisees feel empowered as a stakeholder in the overall enterprise. Empowerment does not mean a franchisor gives up its decision-making authority, but it is all about trust, integrity and the franchisor and franchisees keeping their word for the brand and the customers of the brand. During this session we will identify best practices that will make a difference to franchisors and franchisees and their bottom lines.
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10 Commandments of Franchise Sales (Repeat)
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1:00 PM - 2:30 PM
Room 306A |
Presented by: Max Schott, II, Partner, Gray Plant Mooty and Gaylen Knack, Partner, Gray Plant Mooty
The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it did so in full compliance with the law. This session will help every franchisor understand the legal aspects of franchise sales with a focus on ten simple and common sense rules to implement as part of your sales compliance program.
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The 7 Secrets You Must Know Before Buying a Franchise, and the 3 Traps that will Kill You (Repeat)
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1:00 PM - 2:30 PM
Room 301A |
Presented by: Mark Leonard, President, Your Franchise Mentor
In this informative seminar, experienced multi-unit franchisee Mark Leonard guides prospective franchisees through the dangerous territory that is franchising. Mr. Leonard reveals the hard-won secrets he and other successful franchisees have learned. Attendees will leave this no-nonsense talk armed with the actions they MUST take in order to be successful.
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EXHIBITOR PRESENTATION
Effectively Managing Advertising Budgets and Prospect Conversion
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2:30 PM - 3:30 PM
Room 401 |
Presented by: Susy Boyter, Major Accounts Manager, Call Cap
In today’s competitive environment, every dollar and every prospect must be managed effectively and efficiently to insure success. When Call Cap call measurement and Callsurance call evaluation services are integrated into your advertising campaigns; Yellow Pages, Direct Mail, Newspaper, Radio, Internet or any advertising medium generating leads by telephone, the success of your campaigns become indisputable. Please visit us in booth 653 for more information and seminar registration.
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Buying a Franchise
Franchisors Seeking Growth
Franchising Your Business
Three Party Franchising