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Getting Ready to Franchise Your Business
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11:30 AM - 1:30 PM
Room 303 |
Presented by: Marla Rosner, Senior Training Consultant, Michael H. Seid & Associates and Keith Carleton, Senior Consultant, Michael H. Seid & Associates
Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.
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Financing Your Franchise
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11:30 AM - 12:30 PM
Room 301A |
Presented by: David Nilssen, Founder and Executive Vice President, Guidant Financial Group
Understanding how to finance a franchise is imperative to your success as a business owner. In this event, David Nilssen, SBA's 2007 National Young Entrepreneur of the Year candidly discusses: how to determine what size of business you can afford; the advantages and disadvantages of using SBA loans, unsecured credit, investing retirement funds, credit cards and peer-to-peer loans; how to pre-qualify for financing and look attractive to lenders; and what resources are available to prospective franchisees. This is a must-see event for any industry professional or prospective franchisee.
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How to Buy a HOT Franchise & Not Get BURNED!
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11:30 AM - 12:30 PM
Room 304 |
Presented by: John P. Hayes, PhD,
There are “critical issues” to consider before you buy a franchise. Do you really understand what it means to be a franchisee? This seminar will help you select a company that fits your financial criteria by explaining how to look closely at the financial requirements and know what’s expected of you. It will assist you in looking past the glitz and glitter to find out what the franchise is really about. You will take away priceless information regarding the Franchise Disclosure Document, as well as who you must talk to and why, and who you can ignore!
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Symposium 4: The Use of Technology in Franchising (separate fee required)
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12:00 PM - 3:00 PM
Room 306A |
Presented by: Lee Plave, Partner, Plave Koch PLC and Theresa Huszka, CFE, Director of Franchise Sales Development, TSS Photography
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The 7 Secrets You Must Know Before Buying a Franchise, and the 3 Traps that will Kill You
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1:00 PM - 2:30 PM
Room 301A |
Presented by: Mark Leonard, President, Your Franchise Mentor
In this informative seminar, experienced multi-unit franchisee Mark Leonard guides prospective franchisees through the dangerous territory that is franchising. Mr. Leonard reveals the hard-won secrets he and other successful franchisees have learned. Attendees will leave this no-nonsense talk armed with the actions they MUST take in order to be successful.
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Is a Master Franchise/Area Franchise Right for You?
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1:00 PM - 2:30 PM
Room 301B |
Presented by: Jeffrey A. Brimer, Special Counsel, Faegre and Benson and Alison C. McElroy, Associate, Faegre and Benson
Many franchisors offer some form of master franchise or area/regional director franchise where the master/area franchisee performs many of the typical franchise support functions. These functions may include franchise sales, training and operational support. This session will identify what you might expect and how to assess these opportunities.
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Ready, Set, Go! Steps to Awarding Your First Franchise
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2:00 PM - 3:00 PM
Room 303 |
Presented by: Marc A. Kiekenapp, Senior Partner, Kiekenapp & Associates and Lane Fisher, Partner, Fisher and Zucker
Where do I start? My documents are complete. Now what? Do I personally sell the first few? If I want to hire a sales professional, where do I find them? Should a new franchisor start with a broker network? Are there consulting firms that can help? What media sources should I use? Do I target market areas or build out the entire country? What is the profile of the candidate for my business? Should I use earnings claims? The launch is the most CRITICAL part of the foundation of your business and will determine your future success and culture of your organization.
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Symposium 1: The A to Z's of Buying a Franchise (separate fee required)
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3:00 PM - 7:00 PM
Room 304 |
Presented by: John P. Hayes, PhD,
If you’re looking for a no-nonsence, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the symposium you need. This is the perfect symposium for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
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Your Franchise Compliance Program: What you need to know
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3:30 PM - 4:30 PM
Room 306A |
Presented by: Stuart Hershman, Partner, DLA Piper US LLP
Creating an in-house compliance and registration program can be difficult and confusing. This seminar will give you an overview of the crucial points you need to know to make them efficient and successful. Your questions will be answered in this seminar dealing with a critical issue for franchisors.
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Symposium 3: Operations Manuals -- The Foundation to Consistent Execution (separate fee required)
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3:30 PM - 6:30 PM
Room 303 |
Presented by: Marla Rosner, Senior Training Consultant, Michael H. Seid & Associates
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this 3-hour Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by 
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SBA Resources
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4:00 PM - 5:00 PM
Room 301A |
Presented by: Ian Lorenzana, Economic Development Specialist, U.S. Small Business Administration
Does finding financing for your business pose a problem? Learn how the SBA can help you fulfill your business goals and be successful. Find out where your local resource partners are and get the assistance you need; business assistance, financial management and contract assistance programs designed to assist small business owners, managers and entrepreneurs.
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Effective Control of Cost of Goods and Labor - Two Essentials for a Food Service Business
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4:30 PM - 6:00 PM
Room 301B |
Presented by: Keith Carleton, Senior Consultant, Michael H. Seid & Associates, LLC
In this session, restaurant and food service operators will learn about useful techniques that they can employ to break down three components of the business (sales, food, and labor) and utilize the data to effectively manage each one. Topics within the sessions will address establishing metrics of productivity; producing cost-effective scheduling; projecting individual unit or system sales; and conducting key item inventories. In this session, restaurant and food service operators will learn about useful techniques that they can employ to break down three components of the business (sales, food, and labor) and utilize the data to effectively manage each one. Topics within the sessions will address establishing metrics of productivity; producing cost-effective scheduling; projecting individual unit or system sales; and conducting key item inventories. Participants will be presented with tools to enable them to project the ups and downs of their sales, as well as to be able to calculate the corresponding resources of materials and personnel needed…without breaking the bank.
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5 Habits of the Highly Successful Franchisor
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5:00 PM - 6:30 PM
Room 306A |
Presented by: Brian Schnell, Partner, Faegre and Benson and Bill Killion, Partner, Faegre & Benson
Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor highly successful. Undying devotion to The Brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. This dynamic session will feature a robust discussion that will enable you to fully understand what you can do today that will make a difference tomorrow.
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EXHIBITOR PRESENTATION
Effectively Managing Advertising Budgets and Prospect Conversion
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5:00 PM - 6:00 PM
Room 401 |
Presented by: Susy Boyter, Major Accounts Manager, Call Cap
In today’s competitive environment, every dollar and every prospect must be managed effectively and efficiently to insure success. When Call Cap call measurement and Callsurance call evaluation services are integrated into your advertising campaigns; Yellow Pages, Direct Mail, Newspaper, Radio, Internet or any advertising medium generating leads by telephone, the success of your campaigns become indisputable. Please visit us in booth 653 for more information and seminar registration.
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Use Your IRA or 401(k) Money to Start a New Business
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5:30 PM - 6:30 PM
Room 301A |
Presented by: Steve Cooper, President, SDCooper Company and Karen L. Franklin, CPA, Vice President/CFO, SDCooper Company
Did you know that 401(a) pension, profit sharing, 401(k), 403(b), 457, IRA and rollover IRA money all may be used to fund your own franchise, business start-up, business property, equipment or working capital? Steve Cooper will teach you statutory ways to move money locked in retirement accounts directly into a new or established business. This can be done without distributions, taxes, penalties or the use of loans. Emphasis will be placed on other subjects such as ways to counter the negative tax effect of being a C-corporation and exit strategies.
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Buying a Franchise
Franchisors Seeking Growth
Franchising Your Business
Three Party Franchising